Portfolio
Brand mark
Concept
Strategic Systems’ expanding line of software needed a branding element that served to unify its suite of supply chain software. The INTELLECTTM suite of Web-enabled decision support software works together to help organizations improve supply chain performance. The logo relates both in name and typographic treatment to the constituent “Smart” software modules that make up the INTELLECT suite. The beanie provides a whimsical wink at the analytical nature of business intelligence software.
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