Portfolio
Direct mail campaign
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Challenge
Faced with shrinking profits during the late ’80s, Amoco Oil Company looked to revamp its retail gasoline division. Chicago-based innovation consulting firm Doblin Inc. was hired to reposition the retailer.
Results
From vast amounts of primary research, Doblin developed a new strategy that helped Amoco capture increased market share through new products, services and technology innovations. Wray worked with Amoco marketers to develop a corresponding marketing program, dubbed Amoco Customer Choice, that introduced smart cards and pay-at-the-pump convenience.
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NewsWerks is a trademark of Communiqué Marketing Solutions. All other trademarks or registered tradmarks belong to their respective owners.